1. Eligibility: Candidates must have a Bachelor's degree (in any discipline) with at least 50% aggregate marks (45% for reserved categories).
2. Entrance Exam: A valid score in any national/state-level MBA entrance exam such as TANCET, MAT, CAT, or equivalent is required.
3. Application: Candidates must fill out the application form available on the ASBM official website or at the campus.
4. Shortlisting: Applicants are shortlisted based on academic performance and entrance exam scores.
5. Group Discussion & Personal Interview (GD/PI): Shortlisted candidates are invited for GD and PI rounds to assess communication skills, leadership qualities, and domain knowledge.
6. Final Selection: Based on the combined performance in academics, entrance exam, GD, and PI, the final selection list is released.
7. Admission Confirmation: Selected candidates must confirm their admission by paying the admission fee and submitting necessary documents.
No:10, Sakthy Main Road, Kurumbapalayam Coimbatore - 641107 Tamil Nadu, India